历年商务英语BEC考试听力训练题1 Are___1____thebestwaytoincreasesales?Probablynot!Fortodaywearelookinginamarketwi下面是小编为大家整理的2023年度历年商务英语BEC考试听力训练题3篇,供大家参考。
历年商务英语BEC考试听力训练题1
Are ___1____ the best way to increase sales? Probably not! For today we are looking in a market with plenty of what we have to sell. Economies have moved from____2____. There are more goods been sold today than what is actually needed. It is a buyer’s market. What the buyer demands now is service rather than hard-sell. Then how to become a good sales person. The answer is the quality of our sales people and service they offer. What is the most important thing we must do? Serve the customer. You notice that I don’t say “sell to the customer”, because we are doing far more than just selling. Through consultative selling we are helping the customer towards___3____. We do this by ___4___ with the customer, during which we ask for information, and give it. It is necessary to ask questions in order to find out what the buyer’s needs really are. The consultative sales person does not try to ___5___ with high pressure sales talk. Instead, the buyer’s needs are identified through two-way communication. By exchanging information and responding to their needs, we create customer trust.
答案：
aggressive hard-sell techniques
a period of scarcity to one of abundance
making an intelligent decision
establishing a balanced dialogue
dominate the customer
历年商务英语BEC考试听力训练题2
In many industries, image is usually one of the last things business owners look at. If business is not booming, they assume there is something wrong with their prices, or sales methods. However, ___1____, in a small business, image is 50% of business. The impact you have on your customers may be your appearance, cleanness of your store, equipment, uniforms or style of your brochures. Customers will judge you by the clothes you wear, the way you carry yourself, the equipment you use, the people you hire, the advertising you choose, phone conversations of you and your clerks, your work quality, cleanness of your equipment, your general appearance, your ___2____, your signage and your business cards. Therefore, you must continually look at your business image. A positive image reflects your___3____. If you are true to your customers, they will be true to you. And they will help you by word of mouth advertising. They will take your business cards, hand them out to friends, relatives and____4____. All of this is free. You don’t have to even ask for it. Mind you, even if your first impression is great, you can lose it just as fast, if you fail to handle simple details, because things change, and customer and perceptions change with ___5___and world events and views.
答案：
according to statistics
promotion literature
integrity, success, and customer service
business associates
local, regional, national
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